86 Swanston Street’s Success Story: From Most-Viewed to Sold in 3 Days
Last week, 86 Swanston Street in New Town didn’t just go on the market — it took off. In just a few days, it became the second most-viewed property in Tasmania on realestate.com.au, with over 50,861 impressions, 3,459 detailed views, and 20 direct enquiries.
All that buzz translated into action. Within just three days, the property was under contract, and the final price? Above asking. It’s a clear example of how smart marketing and strategic pricing can create the perfect storm for a standout sale.
Over 50,000 Views – Here’s How That Happened
Reaching the #2 spot statewide on realestate.com.au isn’t something that happens by accident. More than 50,000 people saw 86 Swanston Street in their feed, and over 3,400 clicked through to take a closer look. That means the listing wasn’t just seen — it stood out.
Better yet, 20 people reached out to enquire. That’s real interest. The kind that leads to offers, inspections, and — in this case — a fast sale. In a market where many homes struggle to get attention, this level of traction is proof that the right strategy works.
Sold in 3 Days — and Above Asking
Once the home went live, the momentum was immediate. Within 72 hours, it was under contract — a far cry from the weeks or even months many sellers endure. And with so much early attention, it’s no surprise the sale price came in above expectations.
That kind of buyer competition usually only happens when everything lines up: the price is sharp, the presentation is on point, and the marketing brings the right eyes to the listing. In this case, it all clicked.
The Marketing That Made It Happen
The story of 86 Swanston Street, New Town is more than just one happy sale – it’s a case study in how embracing technology and creative marketing in real estate can produce incredible outcomes. In an industry that’s increasingly digital, 4one4 Property Co. has shown how drone photography can elevate visual appeal, virtual tours can deepen engagement, AI analytics can sharpen pricing, and targeted social media can amplify reach. Each element played a role in making this home one of the most viewed listings in Tasmania and securing a fantastic result for the sellers.
For the In House Media team at 4one4, this success fuels their commitment to innovative marketing. It demonstrates to other homeowners that a forward-thinking approach can break through the noise – even in a competitive market – and attract the crowd you need for a top-dollar, quick sale. It’s also a reminder that while real estate fundamentals (like accurate pricing and good presentation) remain crucial, the tools to execute them have evolved. Agencies that invest in these tools and craft smart strategies around them are achieving new levels of success.
A Team Effort Built on Trust
Behind this success story is also a great partnership between the sellers and the agent. Patrick Berry, the 4one4 Property Co. sales agent (and agency director) who listed 86 Swanston Street, emphasized that the owners’ open-mindedness and trust in the process were key. “The homeowners trusted our direction on presentation and pricing, and that trust was a big factor in achieving such an outstanding result,” Patrick noted. “They let us guide them on how to prepare the home for market, from decluttering and styling for the photos, to setting an attractive asking price based on the data. In turn, we went all-in with our marketing. The campaign worked exactly as planned – and we had a great outcome within days.”
By following the agency’s advice, the sellers ensured their property appealed to buyers on every level. They took on suggestions to make the home photograph beautifully – which, combined with 4one4’s media production (photos, drone shots, and virtual tour), gave the listing a professional polish. They also agreed on a pricing strategy guided by both local expertise and AI insights, rather than emotion or guesswork. This teamwork approach meant that when launch day came, everything was in place for success: the home showed at its absolute best, the price enticed the broadest range of buyers, and the marketing machine was primed to blast the property out to the masses.
Setting a New Standard for Hobart Property Marketing
The 86 Swanston Street sale shows just how powerful modern real estate marketing can be. With tech tools, eye-catching content, and a well-executed plan, even a single listing can dominate the market — and sell fast.
For sellers, the takeaway is simple: the best price often comes quickly. And when your property is positioned perfectly from the start, you can skip the stress of weeks on the market and get straight to a great result.
In the end, this wasn’t just a successful sale — it was a blueprint for how real estate is done right in today’s digital age. And at 4one4 Property Co., it’s a success story they’re proud to share.
